The long game
I've been an entrepreneur since childhood — building, investing, always the long game. In 1999 I founded the company that became Vuxen Group; twenty-three years later we listed it on Nasdaq First North. I still serve as CFO and sit on the board. Building was never the exit.
Today our family office, Money Never Sleeps, invests what that journey produced — listed companies, funds, and direct stakes in technology, with a focus on AI and defense.
The wild
Photography is where I go to think. I chase atmosphere, authenticity and untamed light — mostly in the Arctic, always on the subject's terms. Wildlife doesn't perform. You wait, you read the land, and if you earn it, the frame comes to you. Nothing in my working life has taught me more about patience.
The same temperament
People ask how the two fit together. They were never separate. The patience a leopard demands is the same patience a company does — show up, do the work no one sees, don't force the moment.
And if I'm honest, I've never been able to let a hobby stay a hobby. North Impact, founded with my wife Catharina in 2023, turns prints and expeditions into funding for the wildlife we photograph. Fokus Fotoresor, with renowned wildlife photographer Brutus Östling, takes photographers deep into the wild. And through Proffsfoto I get to serve the craft's community in Sweden.
Family keeps me grounded. The wild keeps me honest.
